About the role
This is a new role in our small but growing Digital team, instrumental in helping us to make the most of the opportunity presented by digital to drive engagement and income.
You’ll be willing to embrace a wide variety of tasks across the digital spectrum, from channel specific digital marketing to user experience improvement and everything in between.
The Digital Officer will work closely with the Digital Manager and the Communications and Fundraising teams to produce high-quality digital experiences across three fundraising brands; Evelina London Children’s Charity, Guy’s Cancer Charity and Guy’s & St Thomas’ Charity.
As the Digital Officer, you will be responsible for delivering campaigns and running day-to-day digital activity. You’ll bring the ability to take a brief and be able to apply user insights and digital best practice, working in collaboration with stakeholders to take both a holistic approach to see how experiences fits together for a user, and a detail-focused to ensure what’s being delivered is of exceptional quality.
We are looking for a passionate all-rounder who understands the importance of excellent digital experiences and communications in a fundraising context. The successful candidate will bring a positive and proactive attitude to help us build and maintain exceptional digital experiences, be the champion of digital best practice and put users at the heart of everything they do.
Key responsibilities:
You’ll use your digital expertise to help deliver exceptional digital across our brands. You’ll do this in a number of ways, including:
- Maintaining and driving forward the day-to-day management of our websites and digital platforms
- Developing our understanding of our audiences and how they interact with us through our digital channels, including email, web and SEM. Working with marketing and data colleagues to implement journeys based on audience segmentation and a continuous programme of test and learn.
- Cultivating and maintaining collaborative stakeholder relationships to deliver key campaigns that meets the needs of our audiences and supports the charity objectives
Continuously audit and review the performance of our content and actively look for new opportunities to make improvements and create new content.
How to apply
We’re working hard to ensure we recruit great people and minimise unconscious bias in our selection process. To support this, we use the Applied platform, which anonymises applicants. To apply for the role, please click here
To find out more about the role, please contact jobs@gsttcharity.org.uk