Arooba joined the team as a Fellow in May 2025, bringing a deep passion for social innovation. She is currently working on a project focused on expert-led social enterprises, exploring how impactful leadership can drive sustainable change.
Her journey is enriched by active collaborations with numerous social enterprise organisations nationwide, allowing her to contribute to and learn from a vibrant ecosystem of changemakers.
In addition to her fellowship, Arooba leads her own organisation in the North East — an experience-driven, impact-focused, and person-centred initiative dedicated to empowering marginalised communities to move forward with confidence and dignity. Through this work, she strives to align her efforts with the UN Sustainable Development Goals, equipping herself with the knowledge and tools to help build a more just, inclusive, and equitable future for all.